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Vision, Mission & Values

Our Vision, Mission and Values capture in words the spirit of Danakali and what we stand for. They guide the decisions, actions and behaviours of our people; are evidenced in our relationships with our partners, customers, stakeholders and shareholders; and drive our performance and growth.

Our Vision

Our vision is to bring the Colluli project into production by adopting the principles of risk management, resource utilisation and modularity, using the starting module as a growth platform to develop the resource to its full potential.

Our Mission

To be a high performance company that:

  • Achieves the best outcome for our shareholders
  • Values long-term relationships with business partners and suppliers
  • Supports the communities in which we operate
  • Provides an enriching, fulfilling and rewarding environment for employees

Our Values

Our core values are our guiding principles that define our internal conduct and our relationships with the external operating environment and will not be compromised. A description of each value is provided below:


Our employees, customers, local communities, business partners, shareholders and other stakeholders are vital to our business success and future growth. The health, safety and wellbeing of our people are paramount. Our business success is underpinned by educating our employees about our business, embracing diversity, encouraging ideas that improve our business, demonstrating a “can do“ attitude, respecting each other, promoting and rewarding teamwork, and aligning ourselves to a set of common goals.


We conduct ourselves with uncompromising integrity and honesty as individuals and as a company. This means standing up for what we believe in, speaking out against something that is wrong and putting values ahead of short term results. We are forthright with bad news and difficult issues. We strive to earn enduring credibility with others, which we believe is essential to long-term personal and business relationships. This means doing what we say we will do.


We respect our operating environment at local, national and international levels and are focussed on continually reducing the environmental footprint of our business. We achieve this through creating environmental management plans, using energy efficiently, conserving water, minimising waste generation and managing waste responsibly.


We are a performance driven organisation, and continually strive for improvement in the things that matter most to our business. We embrace innovation, responsibility and accountability, and always consider short, medium and long term time horizons.


We embrace the principle that everything should be as simple as possible. We maintain simplicity in our internal processes and procedures with objectives that are succinct, quantitative, and time bound.


  • DNK presenting at Africa Fertilizer Agribusiness Conference

    Monday, 14 September 2020

  • Colluli Project Update

    Thursday, 03 September 2020